The point of this website is a showcase to advertise and educate audiences about the musical group Fifth Harmony. On the front page of this particular website, the main focus are the big images of them. It immediately show the audience who they are and can indicate the type of music that they produce. Because the image on the front is so highly styled, edited and obviously taken professionally, one can assume that they are quite reliant on the image of their group. You can also assume that because of the stylised image and the high contract, bright colour, they are a pop girl group. They are all also very clean cut and quite sensible in the way that they dress, this may mean that they are aimed at younger people, specifically teenage girls.
In addition to this, a website is also a hub that they use to link their audiences to their other products that are related to them or that are sold by them. For example on the navigation bar there is a link that leads you to a page that sells merchandise of the group.
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