Evaluation Question 5 (Script)- How did you attract/address your audience?

How did you attract/address your audience?

Our opening sequence offers many things to the audience. For example, because our opening sequence is a thriller, it carries the typical thriller conventions. These key conventions being, suspense, low lighting, some form of action/violence, the typical storyline about a battle between and antagonist and protagonist. We used all of these conventions in our opening sequence, this is because we know that these conventions elicit successful responses and therefore it pleases the audience. The responses being feelings of suspense, fright in the audience. 

To break it up more, through the use of the genre, setting, narrative, media representation, music, editing and titles, we can investigate how we attracted the audience in more detail. The genre of the opening   we have created is thriller. It could be narrowed down to a sub-genre of an action thriller. Examples of action thriller films are Léon: The Professional, The Bourne Series, The Dark Knight. This includes use of violence and action but still retain the element of suspense which gives it the thriller feel. Because of how successful these films were we were able to predict the audience would enjoy watching the content we would produce. The setting we chose for our sequence also contributes to the appeal of our target audience. We chose to set our film in a regular house. The house we used was also quite homely, it could potentially be a family house. For the set target audience I discovered (boys and girls aged 15-20), 

they could relate the house used as the setting back to their own life. Usually during this age, you could assume that they would recently or currently be living with their parents or in a homely environment. This makes the audience want to watch it more if they feel like it could happen to them. In terms of the narrative, the story and characters may attracted audience because of the non-conventional story line. This movie breaks the norm for gender and age. Gender, being that it is the woman who is powerful and age that most movies are centred around very young people especially in modern cinema. Because it breaks the norm people are more likely  to take interest in something they don't usually see. For media representation, the social groups that I'm appealing to are mostly Western people aged 15+ who like thriller movies. 

We tried to appeal to them by, in addition to having the conventional elements of thriller, we casted white actors to play a heterosexual couple, in a typical Western house. This is the most common representation of social group that would typically be seen in Western cinema. The reason for this is because this is seen as the “majority” in society and it can easily be related back to the audience. For music, we created our own on Logic X Pro. The style of the music is an instrumental sound track. We created it specifically for the film so it has a suspenseful feeling. The sound track is on the whole of the film, from the very beginning, but fades in very slowly towards so it is audible from about the half way point where the suspense starts building. When we added the titles, we made up the production company’s name which was just out initials, we added our names for editing and sound and then actors names as the came into the scene. Regarding editing, the lengths of our shots are quite short and the cutting is quite fast, in comparison to general film editing although compared to thriller editing it is quite slow. We wanted to find a simple pace for our film as we didn't want to make it too static which too many cuts. For effects we used Adobe After effects for the muzzle flash, for the colour correction we used the colour effects in Adobe Premiere Pro. 

To conclude, we have used a variety of different techniques to attract our audience to the film. The most prominent one being that we want the audience to relate to the film that we have created. We have also used some typical conventions of the thriller genre to attract people who enjoy thrillers. But we did try to keep it original by changing some of the stereotypical conventions you would expect from the characters.